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Field guide to marketing : a glossary of essential tools and concepts for today's manager

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Field guide to marketing : a glossary of essential tools and concepts for today's manager

by
Hindle, Tim

Publication date
Topics
Marketing -- Management -- Dictionaries, Marketing -- Dictionaries, Marketing -- Gestion -- Dictionnaires anglais, Marketing -- Dictionnaires anglais, Marketing -- Management, Marketing, Marketing -- Dictionnaires, Marketing Dictionaries Management, Marketing Dictionaries
Publisher
Boston, Mass. : Harvard Business School Press
Collection
internetarchivebooks; inlibrary; printdisabled
Contributor
Internet Archive
Language
English
ix, 195 pages ; 20 cm

Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past

Notes

Obscured text on back cover due to sticker.

Access-restricted-item
true
Addeddate
2019-11-13 15:53:39
Associated-names
Williamson, Alistair D
Boxid
IA1695812
Camera
Sony Alpha-A6300 (Control)
Collection_set
printdisabled
External-identifier
urn:lcp:fieldguidetomark0000hind:lcpdf:b077b623-a1b8-41ca-a1f3-499791ffc487
urn:lcp:fieldguidetomark0000hind:epub:d5cbcdcb-29ff-4c3a-80b1-c98218429511
Foldoutcount
0
Identifier
fieldguidetomark0000hind
Identifier-ark
ark:/13960/t72w0m11p
Invoice
1652
Isbn
0875844359
9780875844350
0875844308
9780875844305
Full catalog record
MARCXML

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